Now, Fuku has a new CEO, Alex Muñoz-Suarez, who is eyeing more expansion, especially in East Coast cities such as Boston. Muñoz-Suarez, who was previously president of the whole Momofuku group but is now exclusively focusing on Fuku, hasn’t announced specific locations, opening timelines, or a potential number of locations yet.
“In my mind I see Fuku as a gateway to all of Momofuku,” Muñoz-Suarez told Eater NY. “I think our guests are a much more wider band of representation of America’s population than the guests you get in Ko or Ssäm Bar. I envision Fuku being the beginning of the introduction of who Dave Chang is and who Momofuku is.”
Fuku’s not just expanding location-wise; it’s expanding its menu, too, including more vegetarian options, despite its image as a fried chicken chain. For example, the Mumbai-inspired potato patty sandwich, vada pav, is proving popular at the Fuku location at New York’s new Hudson Yards development, and it’s on the Boston menu now, too.
Muñoz-Suarez is also planning to make changes on the service side, such as training employees as greeters who will answer questions from customers in line, hand out treats like slushies, etc.
Disclosure: David Chang is producing shows for Hulu in partnership with Vox Media Studios, part of Eater’s parent company, Vox Media. No Eater staff member is involved in the production of those shows, and this does not impact coverage on Eater.