A New York City-based cookie chain is planning its third Boston-area location: Insomnia Cookies will open at 61 Bromfield St. in Boston’s Downtown Crossing. The company — which is especially known for its late-night cookie delivery service — already operates local shops in Harvard Square and on Commonwealth Avenue near the Boston University campus. The Cambridge location opened in late 2012, followed by the Boston location the next year.
Insomnia Cookies was founded in a dorm room in 2003 by University of Pennsylvania student Seth Berkowitz. The company opened its first shop in Syracuse, NY, and quickly expanded to include food trucks. Just over a decade after its founding, Insomnia Cookies opened its 50th shop; two years after that, Insomnia Cookies opened its 100th shop.
The menu includes a variety of cookie flavors, as well as cookie cakes, brownies, ice cream, and “wiches” (ice cream sandwiched between two cookies). There’s milk, too, of course. Insomnia Cookies’ Boston location delivers until 3 a.m. nightly, and the storefront is also open until 3 a.m. (4 a.m. on Friday and Saturday nights). The Cambridge location is open until 3 a.m. daily, both deliveries and the storefront.
The business plan is a shrewd one: Open adjacent to colleges, because college students, for whatever reason, often get the late-night munchies.
Insomnia Cookies has not yet announced an opening timeline for its forthcoming downtown location. Eater has reached out to the company and will update this story when more information becomes available.
• Insomnia Cookies Plans to Open in Boston’s Downtown Crossing [BRT]
• Insomnia Cookies [Official Site]