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Unfortunately Named Pink Taco Opens Today in the Seaport

Pink Taco begins serving its brunch, lunch, dinner, and late-night menus

An order of tacos topped with pickled red onion at Pink Taco’s Chicago location
The taco that spawned a problematic empire
Barry Brecheisen/Eater Chicago

A crudely-named taco chain opens in the Fort Point section of the Seaport on Monday, October 7 (because the Seaport definitely needed another taco chain). Pink Taco is now open for brunch, lunch, dinner, and late-night service, according to a representative of the restaurant. An employee with the restaurant told Eater diners can order from the full food menu Monday, but alcoholic beverage service begins October 8.

The Las Vegas-founded and Los Angeles-headquartered taco restaurant is the brainchild of Harry Morton, who is the son of Hard Rock Hotel and Cafe founder Pete Morton. The restaurant’s name has been the subject of controversy in the past.

The younger Morton has said the Pink Taco name has nothing to do with the slang term for female genitalia, but simply references an item on the restaurant’s menu. Watch his explanation on this old Daily Show segment. The restaurant joins Bartaco, Temazcal, Rosa Mexicano, and Lolita in supplying the Seaport District with tacos, and it will also serve items like queso dip, street corn, tostadas, and burritos, among other items.

In an effort to drum up buzz for its Boston opening, Pink Taco sent a merchandise truck to the hub. It too has an offensive name: Gypsy. A representative with Pink Taco told Boston Magazine that the restaurant named the truck “Gypsy” because it “roams around from place to place.” The word Gypsy is a racist slur for Romani women.

Pink Taco Signage Is Now up in Boston’s Seaport District [EBOS]
Infamously Named Pink Taco Restaurant Opens in Boston in October [BM]
The “G” Word Isn’t for You: How “Gypsy” Erases Romani Women [NOW]