New York City’s Magnolia Bakery — which Sex and the City helped popularize in 2000 — has been working on its Boston location for quite a while, previously targeting a December 2017 opening at Quincy Market after initially announcing a desire to expand to Boston way back in 2012. Restaurant openings rarely run according to schedule, so a little extra time has passed, but Magnolia is finally set to open this Thursday, March 29, at 10 a.m., right in Faneuil Hall Marketplace’s main food colonnade in Quincy Market.
Magnolia owner Steve Abrams told Eater last September that he was excited to expand to Boston, especially to Quincy Market.
“Faneuil Hall is one of the most iconic places in the United States,” he said. “When you get the opportunity to open a shop there, you can’t ignore it.”
Along with offering everything from its flagship shop on Bleecker Street in Manhattan — including cupcakes, banana pudding, and more — Magnolia’s Quincy Market location will serve some special local items, including a Boston cream pie banana pudding that will feature layers of vanilla pudding, vanilla wafers, bananas, and chocolate fudge. The company’s “chief baking officer,” Bobbie Lloyd, is behind the new dessert, and it’s not a stretch for her to make a Boston-inspired treat: Back in the day, she studied at Madeleine Kamman’s acclaimed Modern Gourmet cooking school in Newton, later becoming co-owner of American Accent, a now-defunct restaurant and bakery in Brookline.
As a way of ingratiating itself to the community during its first week of business, Magnolia will be giving away 50 Boston cream pie banana puddings with the purchase of another item.
Aside from the well-known banana pudding and Carrie Bradshaw’s favorite accessories — Magnolia’s cupcakes — the bakery also serves muffins, scones, icebox pies, mini cheesecakes, cookies, and other treats. This location is part of Magnolia corporate, not a franchise. It joins the original location on Bleecker Street and several others in New York, along with locations in Chicago, Los Angeles, the Middle East, Korea, Japan, and Mexico. Magnolia is also planning another location in Washington, D.C.’s Union Square and actively seeking to franchise more international locations.
Magnolia Bakery’s Quincy Market location will be open daily: 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 7 p.m. Sunday.