A New York-based fast-casual restaurant chain that specializes in vegan cuisine plans to add its third location in Boston this summer. By Chloe (stylized as by CHLOE.) announced today that it will open at 399 Boylston St., steps from the Public Garden, with 3,000 square feet of space that it will fill with vegan burgers, salads, and avocado toast. There’ll be a seasonal patio, too.
By Chloe first opened in Boston’s Seaport District (107 Seaport Blvd.) in February 2017 and later added a location in Fenway (100 Van Ness St.). Most recently, the chain opened in Providence, Rhode Island, and is in the midst of expanding further in London and New York City.
This massive growth is taking place without cofounder and namesake Chloe Coscarelli, however, as the vegan chef was ousted from the company in early 2017 after being found “grossly negligent” of the chain in a binding arbitration process in which she was accused by partner ESquared Hospitality of losing leases and sabotaging deals. Earlier, Coscarelli sued ESquared, saying that ESquared CEO Jimmy Haber wanted to add meat to the vegan chain, a claim Haber’s daughter and By Chloe cofounder Samantha Wasser called “outrageous.”
As By Chloe has done at its other Boston locations, it will serve some Boston-exclusive dishes at the forthcoming Back Bay location, including a “lobster” roll made with hearts of palm, celery, smoked paprika, and dill, as well as “Fenway nachos,” which come with vegan chorizo, black beans, and jalapeños. The rest of the menu includes various sandwiches, pasta dishes, and desserts like dairy-free ice cream and pastries.
Stay tuned for a specific opening date for the Back Bay restaurant, which will open in the same building as the new Tatte Bakery & Cafe — an aesthetically pleasing set of neighbors. Both businesses opt for clean designs, with bright, open dining spaces and light-colored accents. Where Tatte embraces white and black, By Chloe uses muted colors and a touch of foliage to create its earthy ambiance. Soon vegans and non-vegans alike will be able to dine and relax in Instagram-friendly fast-casual spots by the Public Garden.
• By Chloe Coverage on Eater [EBOS]