A sandwich staple in Massachusetts that’s been around since the 1950s has announced new plans for growth, just a few weeks after shutting down one of its locations. Kelly’s Roast Beef will go mobile, adding a food truck and seeking a location at Logan Airport, according to Patch, redirecting its efforts following the closure of its Natick restaurant.
Kelly’s — represented by its famed roast beef sandwich on Eater Boston’s map of iconic dishes — first opened at Revere Beach in 1951 and now operates additional locations in Saugus, Danvers, and Medford. Best known for its namesake sandwich, Kelly’s recently shut down its Natick location (inside a Jordan’s Furniture) after 20 years, and director of operations Dan Doherty told Patch it was time to move on.
Kelly’s has purchased a food truck it will turn into a mobile roast beef dispenser, and the company is also pursuing a location within Logan Airport, which is already a hotbed of classic Boston restaurants and brands, including Legal Sea Foods, Harpoon, Stephanie’s, and plenty of Dunkin’ Donuts.
• Kelly’s Roast Beef Eyes Big Changes [Patch]
• How Kelly’s Roast Beef Soared From Simple Sandwich to State Icon [E]