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A season-driven, fast-casual restaurant on Boylston Street continues to draw crowds months after opening. Dig Inn, a New York-based restaurant chain, debuted its first Boston location in mid-July, bringing a whole host of local ingredients to diners in Back Bay. Now, three months in, Dig Inn is already poised for further expansion, as Boston Magazine reports.
With 12 existing locations (including the one in Back Bay), Dig Inn will add five to six more by early 2017, with two new restaurants slated for Boston — one in Downtown Crossing and one in the Prudential Center — according to a rep. The DTX restaurant will take over a storefront at 277 Washington St. where FroZenYo used to be, and both new locations will serve breakfast, lunch, and dinner. The company also has a new chief operating officer, Irene Cook, who previously led operations at Panera for 12 years. Cook joined Dig Inn on Monday and will operate out of Boston as the brand expands.
The growing chain centers around build-your-own "marketbowls," dishes that incorporate a base (such as brown rice or greens), "market sides" (such as roasted cauliflower or sweet corn), and proteins (meatballs, charred chicken thighs, and more). The new Boston location was the first to introduce a breakfast menu, which includes egg sandwiches, avocado toast, and more.
Dig Inn's not the only out-of-town brand opening at the Prudential Center: New York City's Num Pang will open there this fall, and international Italian mega-complex Eataly is heading for a November opening. Plus, DC-based Sweetgreen (which has a number of Boston-area locations) opened there in December. Anna's Taqueria, based locally, is also expanding to the Prudential.
Update, 9/13 12:30 p.m.: This story has been updated to reflect new details on the forthcoming Downtown Crossing restaurant.
• Num Pang Sandwich Shop Arrives in Boston This Fall [BM]
• Dig Inn Coverage on Eater [EBOS]
• Meet Your Adorable New Back Bay Lunch Spot, Dig Inn [EBOS]