A new juice bar will join a local family of gym-based health food spots. Squeeze Juice Company — which has three locations in Equinox gyms around Boston and a South Station spot set to open soon, per its website — announced its plans to move into the lobby of 53 Exchange Pl. in downtown Boston.
This will be a quick turnaround, too; Squeeze should be open there by next week, "if everything goes the right way," owner Sasha Nisenbaum said. Some construction photos were documented on the juice bar's Facebook page. The locally based chain has a large-scale expansion plan in the works, Nisenbaum said, with seven leases signed for 2016, mostly in storefronts and high-traffic locations.
One of these new locations will be a stand-alone store in Beverly, which will likely be Squeeze's largest location. That shop could open as early a month and a half from now, or by June, along with South Station's location.
Nisenbaum said his goal was to fend off national operators who want to bring juice bars into the area and squeeze out the little guys. Squeeze debuted about four years ago and is one of Boston's answers to the advent of a number of New York-based juiceries like Liquiteria, Juice Press, and more. Squeeze's menu consists of both made-to-order and cold-pressed juices in a range of flavors, plus shots of ingredients like wheatgrass, ginger, apple cider vinegar, and a combo of ginger, lemon, turmeric, and agave.
At its Equinox locations, Squeeze offers blended smoothies and acai bowls, and multi-day juice "cleanses" are "coming soon."
"Now that it's really accepted, it's really nice to expand the way we're expanding and have it be sought after," Nisenbaum said, adding that he had been contacted by a number of landlords hoping to bring Squeeze to their buildings.
In addition to the seven new stores, Nisenbaum said the company is working to finalize a wholesale distribution system by the end of the year. Stay tuned for more Squeeze locations popping up around the city.