A New York-based juice shop opens its second Boston-area location soon, bringing organic juices, smoothies, salads, snacks, and more to Back Bay. Juice Press will make its debut the week after Thanksgiving at 500 Boylston St., right next door to SoulCycle.
Juice Press' chairman of the board, Michael Karsch, lived in Boston for seven years, so he had his eyes on the city when the chain was looking to expand and felt that Boston would appreciate the product Juice Press has to offer. (It doesn’t hurt that Tom Brady is a fan.) The team also considered Washington, DC but ultimately landed on Boston, opening the first Juice Press in the area in Chestnut Hill last April.
The new Back Bay spot has a seating area at the front where customers can stick around to dine on grab-and-go items, soups, and more. The menu consists of certified organic items like cold-pressed juices and smoothies, plus salads, oatmeal, acai bowls, coffee blends, and dried goods like energy bars. Juice Press also makes its own almond milk on site each day and (true to its name) has more than 65 varieties of cold-pressed juices.
Situated next to SoulCycle and between two office buildings, Juice Press is on track to open the week of November 28. Another location is planned for 109 Seaport Blvd. in Boston’s Seaport, and it will also be near a SoulCycle. Additionally, Juice Press has inked leases for other locations around the city, including two in Equinox gyms, which is a partnership that has worked for a number of Juice Presses in New York City, Karsch tells Eater. By the end of this year, Juice Press will have more than 60 stores and will likely reach 85 by the end of next year.
Update, 11/29, 9:30 a.m.: Juice Press officially opens its doors today in Back Bay.