For fans who love celebrity-owned burger restaurants and celebrity-studded reality shows about those burger restaurants, good news: The first Boston proper Wahlburgers, which will be in the Fenway neighborhood, will finally open on October 1, Boston Restaurant Talk reports. (See update below.)
The restaurant is giving people the chance to sign up to attend the restaurant's opening...virtually. There will be a "VIP" live stream, and "attendees" will be entered to win autographed "Wahlgear," burgers for a year, and other prizes.
Helmed by Wahlberg brothers Paul, Donnie, and Mark, the growing restaurant group began in Hingham in 2011 but had world domination on its mind early and already has locations opening or in the works in Florida, Nevada, New York, Pennsylvania, and Toronto, along with a 20-franchise deal in the Middle East. Locally, there's a Lynnfield restaurant, the original Hingham one, and eventually one at Logan Airport. But first, there's the Fenway location (132 Brookline Ave.), opening next week. (Plus, there's the reality television series.)
Earlier this month, Eater NY critic Robert Sietsema checked in on the new Coney Island Wahlburgers and found that the best part of it was the "Boston-style milkshake known as a frappe." It was "paradoxically thick and also foamy, intensely flavored with chocolate, and damn delicious."
UPDATE, 9/29/15: The restaurant opens to the public (for real, not just virtually) on October 2. It will be open from 11 a.m. to 11 p.m. daily and includes a full bar and outdoor patio.