A storefront on Mt. Auburn Street in Cambridge appears to be slated for a fresh taco concept. El Jefe's Taqueria is applying for a non-alcohol license at 83 Mt. Auburn St., the address where The Taco Truck opened its first Boston-area brick-and-mortar last year.
El Jefe's Taqueria has applied to serve food from 7 a.m. - 4 a.m. daily.
John Schall is the manager on record behind the proposed venture. Schall is the founder of made-to-order stir fry restaurant, Fire + Ice, and he is the current owner of the Harvard Square outlet at 50 Church St. under the business entity JFS Group, LLC. Schall filed for a corporation called SFJ Group, LLC at the Mt. Auburn Street address in May.
The Taco Truck, a New Jersey-based taqueria concept, launched as a food truck in the Boston area in 2012. It opened its Harvard Square shop last spring, in place of Felipe's Taqueria, which moved to a much larger location on Brattle Street.
TTT had big plans for the Boston market when it arrived, initially serving Cambridge before trucking over to Boston proper, and promising permanent roots all the while, as previously reported. When Harvard Square opened, the company mentioned "multiple" subsequent locations were in the works, too.
Eater has reached out to The Taco Truck to learn about their current plans for the Boston area.