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Smoothie King Wants to Colonize Boston

The southern chain has 50-plus franchises in mind.

A location of Smoothie King
A location of Smoothie King
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Word has apparently made it to the Smoothie King himself that Boston is ripe for more juice bars: The Louisiana-based chain has aggressive plans for expansion in the area, Boston Business Journal reports.

Boston, Brookline, Cambridge, Somerville, Medford, Waltham, Newton, and Brighton could be potential colonies for the King. The franchise development manager of the company told the BBJ Smoothie King could add as many as 53 Boston-area locations over the next six years.

The brand currently has 735 locations in 33 states, the Cayman Islands, Singapore and South Korea, BBJ notes, and it's on track to reach 1,000 domestic locations by the end of 2017, according to a recent press release. Southeastern markets are "saturated" in Smoothie Kings; the brand has special prominence in New Orleans, as it bought the naming rights to its civic center.

Currently, Newbury Street has a Smoothie King store. The menu includes a variety of "Fitness," "Wellness," "Slim," and "Take A Break" blends, along with other fruit and yogurt smoothies, including vegan and gluten-free options. Smoothie King also sells granola and nut mixes, protein-enhanced baked goods, veggie chips, and energy bars.

Smoothie King

314 Newbury St, Boston, MA 02115 (617) 236-4443 Visit Website

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