A new restaurant chain is making inroads in Boston. True Food Kitchen, a Fox Restaurant Concepts brand with a wide-ranging menu that can appeal to vegetarians, gluten-free eaters, and carnivores alike, is hiring an executive sous chef in advance of a 2016 opening in the Boston area.
The Washington Business Journal first mentioned the company's planned expansion into Boston in 2012, when reporting on True Food's forthcoming D.C.-area franchise. A Fairfax, Virginia outlet became the first True Food on the East Coast. In addition to that store, the brand has a couple locations each in Arizona, Texas, and California — where another one will open in 2015 — plus restaurants in Colorado and Georgia.
A chain that has found success in the Boston market, P.F. Chang's, invested $10 million in the True Food brand in 2009 and later acquired a 51% stake in Fox Restaurant Concepts, the Business Journal reports.
When it opens in Boston — a location has not yet been announced — True Food promises simple, fresh, and "memorable meals," using sustainable ingredients. The menu is based on Dr. Andrew Weil's "anti-inflammatory diet." The author and advocate for integrative medicine, a blend of alternative and conventional medicine, promotes a diet rich in fruits and vegetables and low in processed foods.