The unnecessary froyo explosion of 2014 has finally started winding down, so it seems, but in its place rises up a newer, greener, claiming-to-be-healthier threat: juice and smoothies. Juice is nothing new, of course, but it's reaching new heights of ubiquity, demanding you devote all of your daily calories to liquid "cleanses" that will "detox" unnamed "toxins" from your body and leave you "glowing" and down several hundred dollars and cranky for solid food.
The next addition to Boston's overflowing juice scene will be Liquiteria, a small New York City chain that has been juicing strong since 1996. (In fact, it claims to have "pioneered the original cold pressed juice in New York City.") Stores have "Cleanse Coaches" and "Ambassadors" to help you along your liquid journey. There's also a small food menu of gluten-free, dairy-free items, from acai bowls to soups and salads.
No word yet on an exact location or timeline for the upcoming Boston outpost, but the company is now hiring for a general manager.