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That's the Way the Cupcake Crumbles

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Photo: Crumbs Bake Shop, Financial District/Official Site

All three Massachusetts locations of cupcake shop Crumbs Bake Shop — and the nearly 50 locations around the rest of the country — closed abruptly at the end of the day yesterday, reports the Boston Business Journal, citing an article in the Wall Street Journal that includes a statement from the company: "Regrettably Crumbs has been forced to cease operations and is immediately attending to the dislocation of its devoted employees while it evaluates its limited remaining options." The publicly traded chain had seen the closure of underperforming stores in late 2013 and early 2014, and as of July 1, its trading was suspended on the Nasdaq stock market because it didn't meet certain financial requirements.

Crumbs came to Boston two years ago, opening in the Financial District, Back Bay (in the Prudential Center), and out at the Natick Mall. In addition to regular cupcakes, the New York-based chain sold cake-sized "colossal cupcakes" (so...just cakes?) and that's about it. The overcrowded Boston cupcake scene is still going quite strong (Sweet has been expanding a lot lately, for example), although Cakeology quietly closed last month.
· Crumbs, which has three Massachusetts locations, closes [BBJ]
· Crumbs Bake Shop closing its doors [WSJ]
· All coverage of Crumbs Bake Shop on Eater [~EBOS~]

Crumbs Bake Shop

176 Federal Street, Boston, MA 02110 617 345 9200 Visit Website

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