Sortun, on what her next big project will be: "Something built around my husband's farm. I can't do what I do without my husband's farm. It's an impossible business to sustain and I want to crack the code on it so that we can keep doing it year after year."
Adams, on hiring: "It's most important to hire people who believe in the mission of the business. Skills can be taught on a foundation of passion and commitment. It rarely works the other way around."