Fruitata Will Bring More Juice to Back Bay

Fruitata, an organic juice and smoothie bar, will open inside the Prudential in July, according to a CraigsList posting seeking employees. The spot is just a half mile from Juice, which, as the name suggests, is also a juice and smoothie bar. Fruitata's blended juices and smoothies, which can be yours for a whopping $6.95 or more, are named after cities. The Milan Melon juice, for example, is a mix of watermelon, broccoli, strawberry, grapes, and apple, while the Beirut Beetroot smoothie has pineapple, beetroot, and banana. Straight-up juices are also available, including wheatgrass, watermelon, and apple -- also $6.95, according to the menu posted on Fruitata's partially complete but mostly lorem ipsum-filled website. The website also lists a curious actor-filled staff including Joseph Gordon-Levitt and Aaron Tveit, so it's possible the menu will change before the opening.
· Brand new organic juice bar!!! [CL]
· Fruitata [Official Site]