In an attempt to fill seats at Fenway Park in the coming season, the Red Sox have announced discounts on food and drinks through April. Yes, you will now be able to get a 12-oz. beer at the park for $5 instead of $8.50. But the executives might be surprised to find that fans are actually angry about the "too little, too late" gesture, which unleashed a flood of social media chatter criticizing everything from the Sox management to marketing. [TIME]
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