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Branding Legal Sea Foods for China

L-2013-01-04-at-10.57.12-AM.jpgThe "legal" in Legal Sea Foods makes some Chinese citizens think the restaurant is actually "a government-associated company, that is involved in making sure people go to jail if they're not serving the right things." That's what the CEO of a startup that helps American businesses attract Chinese tourists tells PRI's The World, which is why he's instead trying to brand Legal as "America's Best Sea Food Destination" in China. [PRI]

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