Firehouse Subs is now open in Back Bay, a few months later than its planned June opening, reports Boston Restaurant Talk. The firefighter-founded, Florida-based sub shop is the latest addition to Boston's recent explosion of sandwich chains; Chicago-based Potbelly Sandwich Shop just opened downtown a few weeks ago, and Earl of Sandwich is on the verge of opening on the Common, with a few more locations in the works for the future.
While the Boston area will only be subjected to a few locations of Earl, Firehouse has grander plans for up to 85 sub-slinging New England locations. Founded by a duo of brothers who used to be firefighters, the restaurant uses a "unique steaming process" for the meats and cheeses. More importantly, there are free fireman hats for the kiddies.
Unsurprisingly, the menu features firehouse-themed names for the subs, such as the Hook & Ladder and the Firehouse Hero. There are also over 100 sodas, thanks to the somewhat terrifying and futuristic Coca-Cola Freestyle fountain. Early Yelp reviews are split, with one user pleased by "juicy subs" from the steaming process but another disappointed by the "dismal gray" steamed roast beef.