Pinkberry Now Selling Froyo Minus the 'Fro'

Frozen yogurt behemoth Pinkberry is now trying to become a normal yogurt behemoth, too. The chain recently started selling regular old yogurt in addition to its trademark froyo in select cities including the three Boston area locations on Newbury, at the Pru, and in Harvard. If it sells, assume you'll see it at the upcoming Logan location, too. The Washington City Paper reports that Pinkberry Greek, as the new product is called, will be available with the standard fruity toppings plus "savory options like Caprese, pesto, and cucumber flavors with veggies, herbs, sauces, and oils." Think the standard frozen yogurt with fresh fruit will be outsold by the slightly chilled yogurt with oil?

· Pinkberry now has unfrozen yogurt [Washington City Paper]
· All froyo coverage on Eater [~EBOS~]