Newbury Street has always catered to the shopping savvy, but as both sides of that Dirty Water become increasingly fashion forward, we believe that you, the Uggs-banishing, North Face-rejecting people of Boston, need an outlet. Cue Racked Boston, officially launching this moment. The site will strive to chat like a friend, think like a reporter, and keep you posted on the coolest shopping developments in the Bay State, often as they're happening.
On Racked Boston, store openings, closings, sales, and start-ups will sit alongside features on local designers, boutiques, and influential people about town. And to break the Boston bubble, we love merging local coverage with big picture stuff. You won't miss a beat.
