A 90-year-old purveyor of fine seafood in Brookline will close up shop to concentrate its efforts on the wholesale business, according to The Boston Globe. Wulf's Fish Market plans to close its 409 Harvard St. location on May 13, but owner Mike Geraty thinks of it more as an expansion.
He told the Globe that while the store is closing, the business itself will be expanding with the opening of a new wholesale facility on the Boston Fish Pier. The company currently offers wholesale to big-name clients like ABC Kitchen, The French Laundry, and Jean-Georges, according to Boston Restaurant Talk.
Geraty said a change in traffic fueled the decision, noting that Wulf's had a bunch of customers on the weekends but fewer and fewer during the week. The plan is to set up shop on the pier and to sell flash-frozen fish to grocery stores. There will reportedly be a viewing area where customers can see what's going on at the new Wulf's.